Person
1 episodes · 16 quoted claims
Alex Hormozi said a business he reviewed paid about $11,000 a month for eleven virtual assistants, then spent $350,000 on an AI system to replace them.
“And they then spent 350,000 to try and create an AI system that would replace what these eleven virtual assistants were doing.”
Alex Hormozi said that when starting out he shared a bedroom in a six-person house for $400 a month and slept on a mattress on the floor.
“I split one of the bedrooms with another guy, paid 400 bucks a month, and I had a mattress on the floor”
Alex Hormozi said he nearly did not sell Gym Launch, an exit he put at $46 million, because he worried an acquaintance would not think the amount was legitimate.
“I thought that they didn't think that $46 million was enough money, that they wouldn't think it was legit.”
Alex Hormozi said he decided against business school after he could not answer how a Booth MBA would help his short- and long-term goals.
“it was because of a question on the business school test was how will a Booth MBA help your short and long-term goals?”
Alex Hormozi said his father fled the Iranian revolution and went to France to become a doctor without speaking French.
“My dad fled during the Iranian, uh, revolution, right? And then he went to go to, uh, France to become a doctor, but he didn't speak French.”
Alex Hormozi said his father avoided a $250,000 construction cost by building a code-compliant surgery center himself with materials from Home Depot.
“he went to Home Depot and built a surgery center that met all the specs and got it inspected so that he could have his own surgery center in his practice.”
Alex Hormozi described his value equation as having four parts: the outcome, the perceived likelihood of achieving it, the time delay, and the effort and sacrifice required.
“So we have outcome, and then we have perceived likelihood of achievement”
Alex Hormozi recounted Jeff Bezos saying Amazon bets on things that will not change, such as customers preferring lower prices, more selection and faster delivery.
“We believe that customers will prefer cheaper prices 10 years from now just as much as they do now.”
Alex Hormozi said his mentor, who ran a 22-location chain, tested flyers in batches of 5,000 and sent about 150,000 a month, while Hormozi had only put out 300.
“Then we do 3,000 a day after that, and so he was doing 150,000 flyers a month, and I'd put out 300.”
Alex Hormozi said the Van Westendorp pricing analysis dates from the 1970s and uses four price-perception questions to find a pricing range.
“something called the Van Westendorp pricing analysis. You might have heard of it. It's from the 1970s.”
Alex Hormozi estimated roughly 70% of the small businesses that come to Acquisition.com are demand constrained rather than supply constrained.
“I'd say 70 of businesses. This is rough estimates that come through our doors are demand constrained.”
Alex Hormozi told of a business owner who raised the agent referral bonus from $500 to $25,000 and grew his company from about $10 million to $400 million.
“So he took his incentive from $500 for a referral to 25,000, and he took his company from 10 million to 400 million.”
Alex Hormozi said the first quarter of 2025 was his hardest personally in eight years.
“The first quarter of twenty-five was the hardest quarter that I've had personally in eight years.”
Alex Hormozi said that in early 2025 his businesses were making plenty of money while he had about nine open lawsuits.
“I would say we were making plenty of money, um, but I had I think I had nine lawsuits that were open at that”
Alex Hormozi said his wife Leila tore her colon and faced about an eighteen-month recovery.
“She like tore her colon, and so that's been it's like it's like an eighteen-month recovery.”
Alex Hormozi said his mother saw his $100M book launch and died about four weeks afterward.
“I do 106 million dollar launch, my mom got to see it, which is really cool. She dies four weeks later.”