Person
1 episodes · 15 quoted claims
Adobe groups Creative Cloud and Document Cloud as its digital media business and its marketing business as the digital experience business.
“We call the first two Creative Cloud and Document Cloud as our digital media business, and we call the marketing business the digital experience business.”
Narayen said Adobe Experience Platform holds tens of billions of profiles and has crossed $750 million in its book of business.
“We have tens of billions of profiles, you know, the business is crossed $750 million in the book of business.”
Adobe calls its framework combining creation, asset management, distribution and analytics for marketers GenStudio.
“So this entire framework is called the Gen Studio, and it's actually the bringing together of, you know, the cloud businesses.”
Adobe released Liquid Mode, a feature that makes PDFs responsive on mobile devices.
“we had liquid mode, which allowed you to make all your PDFs responsive on a mobile device”
Narayen said adoption of Photoshop's Generative Fill has been dramatically higher than any other feature Adobe has introduced in Photoshop.
“the adoption of that feature has been dramatically higher than any other feature that we've introduced in Photoshop”
Narayen described Adobe Express as an AI-first product in which users converse with the computer instead of knowing exactly what to do.
“Express is a AI-first new product that's designed to really be this paradigm change where instead of knowing exactly what you want to do, you have a conversation with the computer.”
Narayen said that for most companies the cost of training AI models is currently higher than the cost of running them (inference).
“for the most part, most companies, the training cost is probably higher right now than the inference cost”
Narayen said that for Photoshop's Structure Match and Style Match, users take responsibility for having rights to any image they upload.
“when you upload a picture for which you want to do a structure match or style match, you bear the responsibility of saying you have access to that IP”
At the NAB show, Adobe demonstrated that its products can support third-party AI models.
“at the NAB show, we showed how we can support other third parties”
Narayen said Adobe has rights to train its models on content from its Adobe Stock business.
“we have a stock business where we have rights to train the models based on our stock business”
Narayen said Adobe did not train its Firefly image models on Behance content because that was not the agreement with Behance users.
“While that's owned by Adobe, we did not train our Firefly image models based on that because that was not the agreement that we had with people who do it.”
Narayen said roughly half of the world's population would vote in elections over a twelve-month period, which raises concerns about AI misinformation.
“I think it's something like 50% of the world's population over a twelve-month period is going to the polls”
Adobe's Content Credentials let creators attach a digital signature recording the provenance of a piece of content.
“put their digital signature on what the provenance of that content was, where did it get created, where did it get consumed”
Narayen said Photoshop has drawn content lines before, including blocking the creation of currency and pornography.
“Photoshop has actually done a couple of things in the past, you know, with creating currency, if you remember, that was a place.”
Narayen said a model with around a billion parameters could already be downloaded to a phone or PC to run AI locally.
“I think even today, you know, with a billion parameters, there's no reason why, you know, that just doesn't get downloaded to your phone or downloaded to your PC.”