Topic
6 facts from 1 episode, in date order. These are what speakers said on the shows, each linked to the moment it was said. They aren't independently verified.
2026
Liam Dunne treats AI search as the broad category, with answer engine optimization (AEO) and generative engine optimization (GEO) as the same discipline.
“So I would say AI search is like the broad category, um, and then within that you'd have answer engine optimization. Some people say, which is AEO, some people say GEO generative engine optimization.”
2026
Liam Dunne says Discovered Labs clients have reported an AI agent booking a demo on their websites.
“we have clients reporting to us that, hey, a d, uh, an agent, an AI agent, booked a demo last week.”
Undated
Discovered Labs is an organic search agency offering end-to-end services covering traditional SEO and AI search.
“it's a organic search agency, um, so we provide end to end services.”
Undated
Ben Moore says Discovered Labs' model rank analysis found Profound had a notably negative sentiment score in the models.
“when we did the model rank analysis, profound has a really negative uh sentiment in the score.”
Undated
Liam Dunne says Discovered Labs saw no correlation between Reddit upvotes and citations, and the strongest correlation was with the content matching the query.
“we haven't seen that correlate with, um, increased citations. What we have seen highest correlation with is the actual um content itself, right?”
Undated
Liam Dunne says some Discovered Labs clients with tens of thousands of weekly conversions get many users through command-line interfaces where agents act for them.
“we have clients that are generating a lot of conversions, you know, tens of thousands of conversions per week. And a lot of their users are coming via a command line interface.”
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