1995
DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman and was headquartered in New York City.
“The founders were Kevin O'Connor and Dwight Merriman, and their headquarters were in New York City.”
Topic
DoubleClick
5 facts from 4 episodes, in date order. These are what speakers said on the shows, each linked to the moment it was said. They aren't independently verified.
2007
Google bought DoubleClick in April 2007 for $3.1 billion in cash.
“Google decided to basically double that a few months later in April of 2007 when they bought DoubleClick for $3.1 billion in cash.”
2008
Google bought DoubleClick for $3.1 billion in 2008, and the hosts estimated its descendant ad businesses contribute about $22 billion of Google revenue.
“So they bought it for $3.1 billion in 2008. The current revenue contribution of this segment within Google is just a hair under $22 billion.”
2008
Eich says Google acquired DoubleClick in 2008, a company that had been operating since 1999.
“The company that Google acquired as DoubleClick in 2008 was operating in 99.”
Undated
Fradin says the internet advertising stack was built by firms including DoubleClick, Flycast (where he worked) and Omniture, alongside comScore.
“You had companies like DoubleClick or Flycast where I was, or companies like Omniture building a different part of the stack”
Episodes