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Fiat

7 facts from 2 episodes, in date order. These are what speakers said on the shows, each linked to the moment it was said. They aren't independently verified.

1966

The 1966 profile contrasted Ferrari's small output with Fiat's production of about 4,000 cars a day.

“When one compares this output and the care that goes into it with the 4,000 cars a day turned out by Fiat”

David Senra · #396 The Obsession of Enzo Ferrari, 0:08:55

1969

In the Fiat deal, Enzo Ferrari kept control over all of Ferrari's racing activities.

“he's gonna sell 50% of the company, but he retains control over all racing activities.”

David Senra · #396 The Obsession of Enzo Ferrari, 0:54:17

1969

In 1969 Enzo Ferrari sold 50% of Ferrari to Fiat for a little under $3.5 million, valuing the company at about $6.8 million, according to the hosts' exchange-rate calculation.

“they ended up selling half the company for a little under $3.5 million, valuing all of Ferrari at $6.8 million.”

Acquired · Ferrari, 1:23:42

1988

The remaining 40% of Ferrari was acquired by Fiat in 1988 for about $77 million, valuing the company at about $192 million.

“it is $77 million, which valued the company at $192 million in 1988.”

Acquired · Ferrari, 1:46:18

2005

Sergio Marchionne ended Fiat's partnership with General Motors in a deal in which GM paid Fiat $2 billion.

“Sergio gets them out of the partnership and engineers GM paying $2 billion to fiat in order to end the partnership.”

Acquired · Ferrari, 2:23:53

Undated

As a young man, Enzo Ferrari went to Turin to seek a job at Fiat and was turned down.

“So he goes to Turin where Fiat is. He tries to get a job there. They turn him down.”

David Senra · #396 The Obsession of Enzo Ferrari, 0:22:02

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