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Iavor Bojinov

15 facts from 1 episode, in date order. These are what speakers said on the shows, each linked to the moment it was said. They aren't independently verified.

Undated

Iavor Bojinov says traditional IT projects are deterministic, giving the same answer each time they are run, unlike AI.

“with an IT project, you know pretty much the end state, and you know that, you know, if you run it once, twice, it will always give you the same answer.”

Iavor Bojinov · Setting AI Projects Up for Success, 0:01:59

Undated

Iavor Bojinov says ChatGPT can give different answers to two users who write the same prompt.

“So think something like ChatGPT, me and you can write the exact same prompt, and it would actually give us two different answers.”

Iavor Bojinov · Setting AI Projects Up for Success, 0:02:30

Undated

Iavor Bojinov built an AI data analysis product at LinkedIn that in testing cut analysis time from weeks to about a day or two.

“when we tested it, it cut down analysis time that used to take weeks into maybe a day or two days.”

Iavor Bojinov · Setting AI Projects Up for Success, 0:04:01

Undated

A week or two after the launch event for Bojinov's LinkedIn AI product, no one was using it, which he attributes to lack of trust.

“And a week or two after it, like, no one was using it.”

Iavor Bojinov · Setting AI Projects Up for Success, 0:04:31

Undated

Iavor Bojinov says the failed adoption of his LinkedIn AI product helped motivate him to leave LinkedIn and join Harvard Business School.

“one of the things that motivated me to leave LinkedIn and join, uh, HBS was the fact that I'd build this”

Iavor Bojinov · Setting AI Projects Up for Success, 0:04:01

Undated

Bojinov says data science teams typically pick which AI projects to work on, and may not understand the business strategy.

“typically, when it comes to AI projects, it's the data science team that's actually picking what to work on.”

Iavor Bojinov · Setting AI Projects Up for Success, 0:06:47

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Bojinov says AI projects require early consideration of privacy, fairness and transparency, which traditional IT projects do not.

“So there's this whole area of responsible AI and ethical AI, which, again, you don't really have with IT projects, right?”

Iavor Bojinov · Setting AI Projects Up for Success, 0:07:46

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Bojinov uses the Netflix ranking algorithm as an example of an external-facing AI project deployed to customers.

“You have external facing projects where the AI is going to be deployed to your customers. So think like the Netflix ranking algorithm, right?”

Iavor Bojinov · Setting AI Projects Up for Success, 0:09:29

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Bojinov defines internal-facing AI projects as those deployed to a company's employees, such as sales prioritization tools or support chatbots.

“Internal facing project, on the other hand, are deployed to the employees.”

Iavor Bojinov · Setting AI Projects Up for Success, 0:09:29

Undated

Bojinov says internal-facing projects usually fall to data science teams, while external-facing ones usually fall to AI or machine learning teams.

“internal facing projects are called sort of data science, and they fall under the purview of a data science team, whereas external facing projects tend to fall under the purview of an AI or a machine learning team.”

Iavor Bojinov · Setting AI Projects Up for Success, 0:10:30

Undated

Bojinov says a study he did with LinkedIn showed experimentation can improve the final product by about 20% on key business indicators.

“in one study that I did with LinkedIn, we basically showed that when you leverage experimentation, you can improve your final product by about 20% when it comes to key business indicators.”

Iavor Bojinov · Setting AI Projects Up for Success, 0:11:58

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Bojinov recommends letting users opt in as alpha or beta testers so companies can experiment safely without risking brand image.

“a lot of companies have ways of you signing up to be like a alpha tester or a beta tester, and then you sort of get the latest versions.”

Iavor Bojinov · Setting AI Projects Up for Success, 0:12:34

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Bojinov says most products have a neutral or negative impact on the metrics they were designed to improve.

“most products, uh, have either a neutral or a negative impact on the very same metrics they were designed to improve.”

Iavor Bojinov · Setting AI Projects Up for Success, 0:17:15

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Bojinov says a recommendation system could raise engagement while moving customers toward lower-value activities.

“That recommendation system could move your customers away from, say, high value activities to low value activities for you, whilst increasing, say, engagement.”

Iavor Bojinov · Setting AI Projects Up for Success, 0:17:55

Undated

A study published in Science, co-authored by Bojinov, found LinkedIn's People You May Know algorithm affected the jobs people got a year later.

“in this study that was, uh, published in Science and I have a number of co-authors on it, is that a year down the line, this was actually impacting what jobs people were getting”

Iavor Bojinov · Setting AI Projects Up for Success, 0:20:27

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