2007
The original iPhone was sold without carrier subsidies, so buyers paid full price.
“There was no carrier subsidization for the original iPhone.”
Topic
iPhone
11 facts from 11 episodes, in date order. These are what speakers said on the shows, each linked to the moment it was said. They aren't independently verified.
2007
Kevin Scott dated the iPhone launch to 2007 and said the App Store followed a year later.
“when smartphones, uh, you know, came on the market fifteen, sixteen, seventeen years ago now, like, it's, uh, yeah, 2007, I I guess, was iPhone launch”
2007
Jonathan Haidt says the iPhone came out in 2007 but that most American teenagers still used flip phones in early 2010.
“The iPhone came out in 2007, um, but they don't mostly have them.”
2007
Bret Taylor says that when Steve Jobs introduced the iPhone in 2007, few expected people would write most of their email by typing on a touch screen.
“I imagine in 2007, when Steve Jobs, uh, introduced the iPhone, few of us would have contemplated that we'd send nearly 100 of our email by thumb typing on a touch screen.”
2007
Steve Jobs told Apple employees that the iPhone was driven by dislike of existing phones rather than by market research.
“It was driven by the fact that we all hated our phones.”
Undated
A speaker says that over the last decade consumers have switched from Android to iPhone but rarely the other way, which supports Apple's pricing power.
“people kind of only switch in the direction from Android to iPhone. They tend not to switch in the opposite direction based on the last 10 years of data.”
Undated
Huang says there are over 5 million iPhone applications, far more than mainframe applications.
“the number of iPhone applications is over 5 million.”
Undated
Santos says worldwide gum sales fell at the same rate that the number of iPhones rose, which she attributes to people looking at their phones in checkout lines.
“the national, worldwide sale of gum has gone down, and it's gone down on the same slope as the iPhones have gone up.”
Undated
Rene Haas says Arm CPUs are in every mobile phone built, including all iPhones and Android phones.
“we are in literally every single mobile phone uh built. We're in all the iPhones, we're in all the Android phones”
Undated
CJ Desai says BlackBerry kept selling strongly for several quarters after the iPhone launched before it was disrupted.
“after the iPhone, BlackBerry was still selling a lot and was not being disrupted until it got really disrupted.”
Undated
Mike Cannon-Brookes said Uber did not launch until around the iPhone 6, using it as an example of how killer apps arrive years after a platform shift.
“Uber didn't come along until the iPhone six.”
Episodes
- 23 Dec 2024How to Achieve True Happiness Using Science-Based Protocols | Dr. Laurie Santos3h 8m
- 10 Jun 2024How Smartphones & Social Media Impact Mental Health & the Realistic Solutions | Dr. Jonathan Haidt2h 26m
- 19 Dec 2022Holiday Special 20222h 21m
- 6 Apr 2022Platforms and Power (with Hamilton Helmer and Chenyi Shi)1h 24m
- 14 Aug 2025#398 Steve Jobs In His Own Words (Make Something Wonderful)2h 1m
- 28 Sep 2026The SaaSpocalypse that wasn't, with Atlassian's CEO1h 22m
- 12 Apr 2023Jensen Huang Founder and CEO of Nvidia47m
- 17 Dec 2025‘Like Disneyland when it just opened’: Arm CEO Rene Haas on the AI revolution24m
- 20 Nov 2024How agentic AI will save customer service, with Bret Taylor38m
- 22 Jan 2026No Priors Live: Building Durable Software in the AI Age with MongoDB President & CEO CJ Desai36m
- 24 May 2023Going Full Send on AI, and the (Positive) Impact of AI on Jobs, with Kevin Scott, CTO of Microsoft54m