2030
Winters says savings are projected through 2030 and describes the projections as ambitious across her clients.
“in terms of the savings that we're trying to project, we're saying through twenty thirty. So we have pretty ambitious projections with the savings across all my clients”
Kellen Winters · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis, 0:18:46
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Kellen Winters is Director of Customer Success and Business Operations for AI at Novartis.
“Today's guest is Kellen Winters, Director of Customer Success and Business Operations for AI at Novartis.”
Host · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis, 0:00:12
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Before starting her own consulting work, Kellen Winters worked at Microsoft for about six years.
“before I started my own consulting work, I was working at Microsoft for about six years.”
Kellen Winters · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis, 0:04:16
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Winters says disconnected systems make becoming data driven challenging, especially in regulated industries like pharma.
“there's a lot of challenging aspects of that, because there's disconnected systems, especially within regulated industries like pharma”
Kellen Winters · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis, 0:08:40
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Winters says chief marketing officers and chief technology officers generally have a rough idea of where processes are breaking.
“if you talk to, you know, a C M O of an organization or a C T O, they'll generally kind of have a rough idea of where things are breaking.”
Kellen Winters · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis, 0:09:27
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Winters suggests looking for heavy headcount spending and manual processes as signs of where AI could help.
“are we putting a ton of money in things like headcount or additional resources to solve a problem? Are there very manual processes that we're conducting through our organization today?”
Kellen Winters · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis, 0:09:27
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Winters says vendors and teams often claim initially that their agent will save $5 million.
“everybody is gonna say initially that they're gonna save your $5 million with their agent.”
Kellen Winters · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis, 0:15:43
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Winters says guardrails for vendors clarify what they use AI to create, which affects spend.
“So we understand what they're using A I to create versus not, and that also will impact your spend.”
Kellen Winters · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis, 0:17:26
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Winters says a mentor at Novartis told her that the company will always be a little behind.
“One of my mentors at Novartis said to me in the most earnest way that we're always gonna be a little bit behind.”
Kellen Winters · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis, 0:18:03
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Winters says it took roughly nine months to a year to start ironing out the process.
“It's taken us roughly nine months to a year to really start ironing everything out and getting what we need.”
Kellen Winters · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis, 0:18:46
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Winters says a proof of concept should be judged on what it delivers in ninety days.
“if we're running a P O C market for ninety days, what is this thing delivered in ninety days?”
Kellen Winters · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis, 0:20:03