Topic
5 facts from 1 episode, in date order. These are what speakers said on the shows, each linked to the moment it was said. They aren't independently verified.
2026
Liam Dunne treats AI search as the broad category, with answer engine optimization (AEO) and generative engine optimization (GEO) as the same discipline.
“So I would say AI search is like the broad category, um, and then within that you'd have answer engine optimization. Some people say, which is AEO, some people say GEO generative engine optimization.”
Undated
Liam Dunne says organic search still consists of three jobs: on-page content, off-page brand authority and technical accessibility.
“We're doing the same three jobs, that's on page, um, so, you know, looking after your owned website. We're doing off page, which is building brand authority, and we're doing technical”
Undated
Liam Dunne says an AI model now acts as a website visitor that absorbs content and relays it to users, causing lost clicks.
“the LLM is the new website visitor. They're taking that information, they're, they're chewing it up, and they're spitting it back out to the user inside an Lm.”
Undated
Liam Dunne says Reddit offers an edge because many B2B companies do not know how to use it well.
“One of the advantages of Reddit is, um, a lot of B2B companies don't really know how to do it well. And so just like because of that, you, you can gain an edge.”
Undated
Liam Dunne says that if he had to pick one channel for search visibility he would choose YouTube because it is a Google-owned search channel.
“I'd bet on YouTube. It's a it's actually a a native search channel, it's owned by Google. I think it's gonna be around for a while.”
Episodes