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Louis Vuitton

6 facts from 3 episodes, in date order. These are what speakers said on the shows, each linked to the moment it was said. They aren't independently verified.

1977

Louis Vuitton had only two stores, in Paris and Nice, and about $12 million in sales in 1977.

“They did a grand total of $12 million in sales in 1977”

Acquired · LVMH, 0:59:54

1980s

Racamier's direct-to-customer approach earned Louis Vuitton profit margins of about 40%, versus 15 to 25% operating margins for competitors.

“He was earning 40% profit margins, dramatically better than the other trunk and suitcase makers.”

Acquired · LVMH, 1:02:28

1990

Under Henri Racamier, Louis Vuitton grew from two stores to 125 by 1990.

“by the time his reign was over in 1990, he had grown from two stores to 125.”

Acquired · LVMH, 1:00:46

Undated

Empress Eugénie, wife of Napoleon III, was a client of both Thierry Hermès, for carriage gear, and Louis Vuitton, for luggage.

“So Napoleon III's wife, the Empress Eugenie, becomes a client of both of these men for her carriages, in the case of Hermès, and for her luggage and for her trunks.”

Acquired · Hermès, 0:14:24

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