1990s
Ulbrich began his career at Hewlett Packard in the 1990s.
“I started my career at uh Hewlett Packard a long time ago in the nineteen's.”
Topic
Mattias Ulbrich
10 facts from 1 episode, in date order. These are what speakers said on the shows, each linked to the moment it was said. They aren't independently verified.
1990s
At the end of the 1990s, cars contained many electronic devices that initially communicated poorly with each other, which drew Ulbrich to automotive work.
“it was a time at the end of the nineteen's, where there were so many different electronic devices in the car.”
Undated
Mattias Ulbrich is both CIO of Porsche and CEO of Porsche Digital, a Porsche subsidiary focused on new technologies.
“I'm the CIO of Porsche and at the same time the CEO of Porsche Digital, a subsidiary of Porsche, where we really focus on the new stuff”
Undated
Ulbrich joined Audi at its Neckarsulm plant, where the A8 is built.
“Then I had the opportunity to join Audi at the time in Neckarsulm. This is a plant where the A eight, for example, is built.”
Undated
Ulbrich served as CIO of SEAT in Barcelona.
“I had a great time in Barcelona, where I was the CIO of SEAT at that time.”
Undated
Ulbrich spent six years at Volkswagen Group headquarters in Wolfsburg, responsible for worldwide IT services.
“After that, I had six years in Wolfsburg, the headquarter of the Volkswagen Group. I was responsible for the IT services worldwide.”
Undated
Ulbrich was CIO of Audi for six years.
“And after that, I became the CIO of Audi. I took this position for six years.”
Undated
Before joining Porsche, Ulbrich studied digital transformation at MIT and in Saint Gallen, Switzerland.
“So I moved to MIT and Saint Gallen here in in in Switzerland to learn more about the term of, let's say, transformation, digital transformation”
Undated
Ulbrich trained every IT person in his organization on AI.
“I started to train really every IT person in my organization.”
Undated
Ulbrich says about 40% of his organization are new people and 60% were already at the company.
“we have maybe 40% new people and 60% that were already in the organization.”
Episodes