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Melanie Perkins

8 facts from 1 episode, in date order. These are what speakers said on the shows, each linked to the moment it was said. They aren't independently verified.

2011

In 2011 Canva's founders had a deck called Canvas Chef, before the company was named Canva, that Perkins says resembled the product launched with AI 2.0.

“I'm gonna take us back to 2011 and to a deck that we had, which was called Canvas Chef before Canva was even called Canva.”

Melanie Perkins · Canva's CEO on its big pivot to AI enterprise software, 0:34:29

2012

Perkins said that in 2012 Canva pitched an idea called the design engine, predicting other platforms would build their own design tools.

“back in 2012, we had this pitch and we called it. We had the design engine, and we said, like, all these other platforms are gonna like, um, have tools”

Melanie Perkins · Canva's CEO on its big pivot to AI enterprise software, 0:55:18

Undated

Melanie Perkins said Canva's enterprise business grew by 100 over the previous year and cited 95 of the Fortune 500 among its enterprise customers.

“We grew by 100 over last year, 95 of Fortune 500 companies and getting really deep footprints with thousands of people at companies now”

Melanie Perkins · Canva's CEO on its big pivot to AI enterprise software, 0:18:34

October

Perkins said a significant internal breakthrough in October made Canva AI 2.0 feasible and led the company to go all in on it.

“But then in October, there was a significant breakthrough in the company that meant that we could actually do it.”

Melanie Perkins · Canva's CEO on its big pivot to AI enterprise software, 0:35:26

Undated

Perkins said the price of large language model queries has fallen about fiftyfold over the previous three years.

“the price is being driven down radically. Like, if you look at the price of an of L L M queries, you know, it's grown down fifty times in the last three years.”

Melanie Perkins · Canva's CEO on its big pivot to AI enterprise software, 1:01:18

Undated

Perkins described Canva's original innovation as moving design from pixels to movable objects, and said AI adds a third layer of editing at the level of concepts.

“one of the huge innovations that we had was moving from pixels, where everything was very granular and required deep expertise to be able to move anything around.”

Melanie Perkins · Canva's CEO on its big pivot to AI enterprise software, 0:06:46

Undated

Perkins said she uses Canva's coding product, Canva Code, to build prototypes instead of mockups.

“I use Canva code all the time, I used to do a lot of mockups, so now I create use Canva code to create, um, prototypes all the time.”

Melanie Perkins · Canva's CEO on its big pivot to AI enterprise software, 0:32:31

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