Undated
Shopify created a suite of generative AI products called Shopify Magic, embedded in merchant workflows.
“we've created a suite of products called Shopify Magic. And the idea behind this was how do we embed this directly into the workflows”
Topic
Shopify Magic
6 facts from 1 episode, in date order. These are what speakers said on the shows, each linked to the moment it was said. They aren't independently verified.
Undated
The first version of Shopify Magic's description tool needed only keywords, a chosen tone of voice and a generate button.
“All a merchant has to do is they enter a couple keywords, they pick a tone of voice, and they press generate.”
Undated
Shopify added support for eight languages in its description generator, and merchants used it for translations.
“We introduced the ability to support eight languages, and we saw people writing translations with it”
Undated
Some merchants who did not speak English used the tool to write English product descriptions for English-speaking customers.
“there were merchants that didn't speak English and wanted to sell to an English audience and saw product descriptions as a way to bridge that gap.”
Undated
Jaffer says Shopify users typically generate product descriptions several times before they are satisfied.
“We actually see that it takes multiple generations before the user is happy with what they have in front of them.”
Undated
Shopify's email subject line feature offers merchants three options to choose from and edit.
“subject lines, you get three options to choose from, you can change it”
Episodes