Topic
8 facts from 1 episode, in date order. These are what speakers said on the shows, each linked to the moment it was said. They aren't independently verified.
Undated
Vijay Govindarajan says that almost 60% of Indians lacked access to the healthcare devices available in the US when he worked for GE Healthcare in India.
“there was almost 60% of Indians who did not have access to healthcare devices that we have in the US.”
Undated
Govindarajan says most deaths in India come from heart attacks, which is why GE Healthcare chose to focus on EKG machines.
“Because as it turns out, the bulk of the people who die in India, they because of heart attack.”
Undated
GE Healthcare aimed to build an EKG machine with the features of a $20,000 US machine at a price of $400 for Indian customers.
“create an EKG machine which has got the features of the 20,000 dollar EKG machine we have in the US, but at a price point Indians can afford, which is $400.”
Undated
Part of GE Healthcare's innovation team lived in rural India for two months to study villagers' needs before designing the EKG device.
“a small portion of innovation team went and lived in rural India for two months.”
Undated
The GE team's field research set a maximum price of $400 for the EKG machine as the first of four requirements.
“One is affordability, the machine can't cost more than $400.”
Undated
The GE team found the EKG device had to run without mains electricity because most villagers lacked power.
“Third, it has to work not out of house electricity, because most of these villagers didn't have electricity.”
Undated
Govindarajan says the GE EKG project took eighteen months from start to finish and was hugely commercially successful.
“this project, EKG project, took us eighteen months from beginning to the end until we came up with the solution, which was hugely commercially successful.”
Undated
Govindarajan says defining design requirements took about three months of the eighteen-month EKG project.
“So the design requirements took us three months, but it's not a black and white.”
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